How to distribute a campaign on Facebook?

There are some ways you can do to distribute a campaign on Facebook as below:

1. Facebook Page Wall Post: This would be the simplest, fastest way to get users playing your Branded Mini-Game immediately – Share your Branded Mini-Game URL as a status update on your Facebook page wall. 

2. Facebook Page Custom Tab: You can add a custom tab in your Facebook page which allows users to play your Branded Mini-Game directly in it. 

Please check this article for more details. 

Note: due to Facebook technical limitations, the Facebook custom tab will not be displayed in the mobile device. If your target is mobile users, it’s better to use the Facebook Page Wall Post or Facebook Call-To-Action button.

3. Facebook Call-To-Action button: You can add a Call-To-Action button in your Facebook page which will open your Branded Mini-Game once users click it. 

Please check this article for more details.

4. Facebook Audience Network: You can either use the ‘Boost post’ advertising option after you have posted a status update on your page, or you can create a new advertising campaign to promote your Branded Mini-Game.