BRANDED MINI-GAMES

Branded Mini Games are short mobile web games packed with powerful social features. They are fully customisable to any brand and run well on laptop, tablet, mobile or within an app.

What is Analytics Page?

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There are 2 kinds of analytics for the BMG campaign:

1. BMG Studio Analytics:

This is the internal analytics page of a BMG campaign.

Please refer to this article to know how to view BMG Studio Analytics page.

The analytics page contains below data:

  • Traffic
    • Pageviews/Transactions: this page shows how many Pageviews/Transactions occurred during the selected period.
    • Game Playing: this page shows how many gameplays occurred during the selected period.
    • Call To Action: this page shows how many CTAs have occurred during the selected period.
    • Share: this page shows how many shares have occurred during the selected period.
  • Users
    • Sign Up: this page shows how many users registered in this campaign.
    • User Detail: this page shows the detail user's’ information in this campaign. You can download the data for users who played game during this campaign.
  • Device
    • Platform: this page shows the type of user’s platform.
    • Browser Type: this page shows the type of user’s web-browser.

Note:

If you need further advance analytics data, such as:

- Pageviews/Transactions in each countries, each platform,...

- Number of CTA click in each countries, each platform,...

- Replay Time, Score, IP & Location,...

- Detail data of one specific Country, Platform, User,...

Please contact us via support@brandedminigames.com for more detail.

 

2. 3rd Party Analytics:

You can enable the 3rd party analytics for your campaign, and then check the analytics data in those 3rd party analytics page.

Please refer to the Integration Settings in this article to know how to enable 3rd party analytics for your BMG campaign.

Currently, we have supported below 3rd party analytics:

  • Google Analytics
  • Mixpanel Analytics
  • Facebook Analytics for Apps

Depend on the 3rd party analytics, the analytics data may be different.

E.g.

Google Analytics can track:

- Landing page, Leaderboard, CTA

- Unique users, Active users

- Location, Browser and Features which is provided by Google Analytics

 

Mixpanel Analytics can track

- Landing page, Leaderboard, CTA

- Client can use mixpanel to create and track events such as click events in our campaign

 

Facebook Analytics for Apps can track:

- Unique users, Active users.

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