Branded Mini Games are short mobile web games packed with powerful social features. They are fully customisable to any brand and run well on laptop, tablet, mobile or within an app.

How to create a Playable Ad?


You can create your own playable ad by following below steps:

  1. Sign in to BMG Studio website (
  2. Select the PLAYABLE ADS menu on the top-left.

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  1. Now, you will start to create a new Playable Ad.
  2. Select the AD Size, for now we support two kinds of ad sizes: 320x480 Interstitial and 480x320 Interstitial.
  3. Select the way to generate the ad (the result which you will get):
    1. URL Link: URL Link will be generated by M-BIZ Global Solution GmbH. This URL Link can be used for banners that support iFrame.
    2. MRAID Tag: MRAID, or “Mobile Rich Media Ad Interface Definitions,” is the common API (Application Programming Interface) for mobile rich media ads that will run in mobile apps. You can copy and paste the generated MRAID tag to proper Ad Networks, highly recommended Ad Networks are Mopub, Smaato.

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  1. Select the game template which you want to use to make the playable ad.

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  1. After you select a game template, a popup will be shown which allow you to preview the game, select “Create Playable Ad!” button to make a playable ad with that game.

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  1. Then you will be redirected to a manage page which allow you to set up and configure for your playable ad.


There’re three sections in this manage page:

A. Advert Settings:

In this section, you can configure:

  1. Basic Settings:
    1. Title: set title of the playable ad.
    2. Description: set description of the playable ad.
    3. Result Type: choose the way to generate the playable ad (the result which you will get). There’re 2 kinds of results supported: URL Link and MRAIG Tag.
  2. Call To Action (CTA): is the action which you want user to do after finish playing the playable ad. There’re 2 kinds of CTAs supported:
    1. Using CTA: user will be redirected to the CTA URL link when he clicks the CTA button in the playable ad.
    2. Using App Promotion: depend on which platform that user use, he will be redirected to the Android URL link or IOS URL link or Default URL link when he clicks the CTA button in the playable ad.

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B. Game Settings:

In this section, you can customize any elements in the game to your branded ones.2017-06-07 16_58_56-Branded Mini-Games Studio.png    


C. Publish:

In this section, you can configure:

  1. Playable Ad Schedule:
    1. Start Date/Time: set the start date time of your playable ad.
    2. Period of Playable Ad: choose the price plan for your playable ad. There’re FREE and 4 price plans; 
      • FREE - 3 days / 300 Impressions
      • $199 - 30 days / 200,000 Impressions
      • $399 - 90 days / 600,000 Impressions
      • $699 - 180 days / 1,000,000 Impressions
      • $999 - 365 days / 2,000,000 Impressions


Generated Result: return the result of your playable ad. Depend on what kind of result you have selected before, you will:

  1. URL Link: get an URL which you can use it in any place you want.
  2. MRAID Tag: get a MRAID Tag, which can be used in proper Ad Networks, such as Mopub, Smaato…

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  1. After finish configuring your playable ad, you can select “Preview Ad” button to preview it.
  2. To publish the campaign, simply select the “Publish It!” button to proceed to check out.
  3. Confirm to proceed to pay:


  1. Input your payment details and select “Pay $...” button to pay.


  1. Once done, your playable ad is ready to launch.


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